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I produced copy and created content for Rook Coffee's Social Media (Instagram, Twitter, Facebook, LinkedIn, Pinterest, TikTok) -- to increase brand awareness, engagement, exposure and gain new customers. I managed all social media platforms and was responsible for all community engagement i.e responding to all customer inquiries, dm's, comments, etc.
Introduced brand to Later.com scheduling / management platform + link in bio for easy access to tagged products and all additional brand resources.
Worked with Creative Director to bring more life and color to the highlights and introduced a What's New highlight to bring awareness to new releases and products.
Analytics prior to my time at Rook Coffee:
Analytics during my time at Rook Coffee:
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